Foodini Cafe is a brand inspired by the name of famous illusionist Harry Houdini. This client, whom I served as a freelance, asked me to create a brand identity that also referred to the period and life story of the illusionist they inspired. Since Houdini became famous in the 1900s and his best-known show was to escape from special handcuffs, I wanted to use an old-fashioned key illustration in the logo. I decided on the color scale as black and white only, as it fits perfectly with the spirit of the period. The geometric shape on the floor, which integrates the font and logo I used, both strengthened the emphasis on the period and added elegance.